Luxury brands mingled hope and fear

However, the Chinese luxury goods Hermes Evelyn market is also facing many challenges. The first is the price difference between inside and outside. Appreciation of the renminbi, coupled with domestic import luxury watches, perfumes, cosmetics, leather goods, luggage and other luxury goods for many years to tariff and consumption tax, luxury significant difference between the price at home and abroad, consumers in Hong Kong, China, France and Italy to buy luxury more than bought in the territory, resulting in the transfer of purchasing power.

For this reason, in recent years, many people suggested the introduction of a Hermes Kelly luxury tariff reduction program, to encourage domestic consumers to buy luxury goods in the territory, the government also in the turnover tax and income tax on the increased tax base. In fact, China in 2010 to increase efforts to check the customs tax, according to General Administration of Customs Announcement No. 54 of 2010 provides that entry of Mainland residents to bring personal belongings to be taxed more than 5,000 yuan, while the entry of non-residents to carry passengers more than 2,000 yuan personal belongings should be taxed. Overseas purchasing cosmetics, leather goods and other luxury goods in accordance with this policy and the corresponding prices.

Fake and shoddy products has also been a headache for the luxury Hermes Picotinbrand, the market is flooded with many of the counterfeit goods by Chinese manufacturers. Chinese manufacturers a competitive advantage is its low labor costs and production costs, high productivity and high quality products. The higher the brand awareness, the greater the risk of counterfeiting. Chinese counterfeit goods on the market for luxury brands also bring some impact. Although the counterfeit goods and goods of the target customers are not the same, but a large number of counterfeit goods sold in the market may reduce the shopping goods are those of noble feeling.

Some of the official website of the emergence of counterfeit luxury goods, but also hindered the development of online sales platform for the luxury brand’s confidence. In 2009, a Louis Vuitton for selling counterfeit clothing in Shanghai shops to prosecute. Face of the proliferation of counterfeit goods, Hermes executives said, the group hires 40 employees to track those fake companies in the world.

In addition, the Chinese luxury Hermes Handbags consumers are less brand awareness, sales training becomes more important. Sales if the correct product for the guests on the characteristics of the brand culture, design concept, material and workmanship of the details of the brand’s history and other background information on product sales and marketing will be more effective. As the competitive market, luxury brands have faced difficulties in recruiting experienced sales staff and flagship store manager and the brain drain problem.zhengyiqiong/Dec.blog

Luxury brands mingled hope and fear