Goli Nutrition's sales surged 154.03% to $8.51 million, propelling it from sixth to first place.
OVERVIEW01Tabcut 特看数据In September 2024, TikTok Shop USA recorded a total sales volume of $670 million, reflecting a 5.28% month-over-month increase. Despite this uptick, gross merchandise value (GMV) remained below July levels. Average daily sales on the platform reached $22.3 million.
Rankings within the top five categories remained consistent, with the top three categories accounting for 40.03% of total GMV. Beauty & Personal Care led with a 19.3% contribution, followed by Womenswear & Underwear at 13.38% and Health at 7.39%.
In contrast to August—when only three of the top 10 categories, including Womenswear & Underwear, Menswear & Underwear, and Home Supplies, saw modest growth with month-over-month increases of 2.67%, 3.43%, and 0.93%, respectively—September saw only two of the top 10 categories, Phones & Electronics and Menswear & Underwear, experience slight declines, with GMV decreasing by 2.21% and 0.41%.
Notably, the Home Supplies category achieved the strongest growth, surging 19.91% month-over-month and climbing from 8th to 6th in the rankings. Food & Beverages and Health categories also posted significant gains, increasing by 17.62% and 14.32%, respectively. Additionally, the Collectibles category reentered the top 10 list after being absent the previous month.
The data further suggests a consumer preference for categories with moderate price points, indicating demand for affordable, everyday items on TikTok Shop.
Goli Nutrition's sales surged 154.03% to $8.51 million, propelling it from sixth to first place.OVER
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