2022-03-25

Facebook开户|如何做好Facebook广告营销?

Facebook作为世界上较大的社交媒体,它具有很强的人群定向功能。他在用户和使用习惯上都有很强的粘性。除了日常社交网络,它也是一个营销聚集地。对于许多跨境品牌和企业来说,facebook自然成为营销的主要渠道!

Facebook各种数据统计

统计基本情况:
Facebook每月有28亿活跃用户(MAU)
Facebook每天有18.4亿活跃用户(DAU)
每分钟注册400名新用户Facebook
在所有Facebook用户中88%人们通过移动设备访问它。在美国,这个数字达到了68%
Facebook参与度为18%,周四和周五参与度较高

人群分析:
65至50岁的成年人中有64%使用Facebook
Facebook有54%女性用户,男性为46%
74%使用高收入人群Facebook寻找购买的多样化产品。高收入类别包括月收入至少7.5万美元的人

营销统计:
2021年,87.1%美国营销人员将使用它Facebook。90万小企业利用这个平台进行营销
44%用户承认他们的购物行为受到影响Facebook的影响
2021年87.1%美国营销人员将使用它Facebook。90万小企业使用该平台进行营销

广告统计:
点击广告的Facebook用户中有26%表示购买
一个Facebook用户可能每月点击11个广告
手机占用于广告的设备告的设备94%。2020年第二季度,Facebook从移动广告中获得94%的广告收入

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